HIBO: A Georgia-Based Brand

HIBO: A Georgia-Based Brand

Bob Pinckney (right), Director of UGA Entrepreneurship, shares a HIBO energy with Clayton Oetting (left), founder & CEO of Athens-based HIBO.

In the vibrant heart of Georgia, a brand is making waves, drawing inspiration from the rich tapestry of this southern state.

HIBO, founded by Phoebe and Clayton Oetting, proud alumni of The University of Georgia , epitomizes the fusion of business acumen and health consciousness. Their entrepreneurial journey began in Athens, GA, a city known for its entrepreneurial spirit and dynamic business landscape. Rooted in this fertile ground, HIBO has grown from a vision into a thriving reality. Their education at UGA not only provided them with the knowledge and skills to navigate the business world, but also a deep appreciation for their community and surroundings.

Athens, GA, a thriving ecosystem of startups, innovators, and thinkers, serves as the perfect backdrop for a brand like HIBO. It's a city where creativity flourishes, and ideas come to life. The founders have drawn from this environment, infusing HIBO with radically different ingredients to innovate the industry and create heathy energy!

In every can of HIBO, you'll find the essence of hibiscus (giving the drink its natural red hue), a superfood celebrated globally for its nutritional benefits. Combined with organic flavors and caffeine, HIBO delivers an invigorating experience that rejuvenates both body and mind. It's packed with rich antioxidants, vitamins, & electrolytes. It's a drink that speaks to the health-conscious consumer's desire for a natural, flavorful boost of energy! 🌺

As you explore the shelves of your local stores, keep an eye out for HIBO. It's not just a drink; it's a testament to the power of combining business savvy with a dedication to overall health. Embrace a brand that's not just about business, but about making a positive impact on your health and well-being.

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