WE DIDN'T SET OUT TO BUILD A COMPANY. WE SET OUT TO FIND A DRINK WE ACTUALLY TRUSTED.
This is the story of a kitchen experiment, a personal frustration, and a standard that never changed — from the first batch to the Walmart shelf.
I COULDN'T FIND A DRINK I ACTUALLY FELT GOOD ABOUT.
I was trying to be healthier. Watching what I ate, working out, paying attention to what I put in my body. And then I'd pick up an energy drink and flip it over — and feel like everything I was doing was being undone.
"I was frustrated that I couldn't pursue my own health journey the way I wanted. So I decided to make my own drink."
That wasn't a business plan. It was a personal decision. But once I made something I actually felt good about — clean superfood energy, no crash, ingredients I could stand behind — I thought: if I needed this, other people do too.
FROM KITCHEN TO NATIONWIDE.
Frustrated with every energy drink on the market, Clayton begins developing his own formula at home — a gut-healthy blend built around hibiscus extract, acerola cherry, and organic caffeine.
After months of refinement, the HIBO formula takes shape — no artificial ingredients, no synthetic preservatives, no compromise. The product Clayton actually wanted to drink.
HIBO moves from kitchen production to a canning facility in Watkinsville, Georgia. The same formula, now at scale.
HIBO reaches Walmart and Target nationwide. A kitchen drink is now on the same shelf as the brands that caused the frustration in the first place — but with a completely different standard.
Expanding to new markets, new retail partners, 6 real flavors, and a community of people who were looking for exactly what HIBO built. The standard hasn't changed.
HEALTH SHOULDN'T BE A COMPROMISE.
HIBO exists because the energy drink industry decided that taste and performance mattered more than what's actually in the can. We disagree. You shouldn't have to choose between energy that works and superfoods you trust. Healthy starts with superfoods. Honestly real.
WANT TO KNOW EXACTLY WHAT'S IN EVERY CAN?
We link to the clinical studies. We explain every superfood ingredient. We show you the sourcing. Because if we're asking you to trust us, you should be able to verify it.